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Photographing Vehicles for eBay Listings

eBay Motors hosts an average of ten million visitors each month and is a leader in the online used car market which translates into millions of potential customers. When selling your car on eBay Motors, it is important to provide prospective customers with as much information as necessary in the listing to make an informed decision since they are not able to physically kick the tires....

Whose Customer Is It?

The question of “whose customer is it?” can start hours of debate at most dealerships. When a customer walks on the lot with a print up from the Internet of one of your vehicles, whose customer is it? Most dealerships will say, if one of the floor salesman ups a customer who says they seen a car on the Internet, but did not contact the Internet Manager/Department, then it is...

Four Ways Internet Advertising Can Help ...

Are you properly allocating your advertising dollars to take advantage of Internet car buyers? 62% of all car shoppers go to the Internet first when shopping for a car. If you’re not reaching them, someone else is. Internet advertising offers huge advantages over traditional advertising. Here are four key reasons why dealers find Internet advertising so effective: 1. Customer...

Starting 2012 with a Plan for Success

Last month, a group of Habitat for Humanity volunteers in Alabama built a three-bedroom house from the ground up in record time. You may have seen the story on TV. Their goal was to build the house in 3.5 hours and get in the Guinness Book of World Records. They did better than that. They built the house in 3 hours and 26 minutes! When asked how they accomplished this amazing feat, the...

The Right Consulting Firm Can Help

Why is it that less than 10% of the vehicles listed online actually sell? There are plenty of companies offering solutions but none seem to be working on a consistent basis. What about the dealer with an internet department? Is he any more successful? Internet selling has gotten to be big business for some local dealerships. Large or small dealers have different needs but the same...

Creating Money-Making Customer Emails &#...

Part 1 – Creating Attention Grabbing Subject Lines In order to connect with your Internet prospect, you need to develop an affinity with them – an understanding. As the saying goes, “You can’t understand someone until you’ve walked a mile in their shoes,” – being able to empathize with people, relating to their needs, hopes, and motivators, will help you to...

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