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A License to Sell

Your professional experience and expertise give you a license to sell. Without product knowledge, competitive knowledge and customer knowledge you are unable to succeed in the highly competitive world of auto sales. Many salespeople fail to succeed because they are unable to put their knowledge and expertise to profitable use. But knowledge alone doesn’t provide you with all the tools you need to succeed, but it does provide a solid foundation for success.

What additional tools do you need to take you to the top of your dealership?

Know What You Want to Achieve

Everyone needs to have a vision of where they want to go.  What’s the top of your mountain? Define that and you’ve defined your personal vision.

Be Committed to Your Personal Goals

Are you committed to getting to the top of your mountain?  Are you willing to put the sweat and hard work you need to get there? If you’re not prepared to commit to your vision, define a new one or find a new profession.

Have a Plan

Everyone needs a plan. What are the steps you need to take to climb your mountain? These are your goals and objectives.

Prioritize Your Goals and Objectives

Once you have defined your goals and objectives you’ll need to prioritize them in order of importance to advancing you forward to the the achievement of your vision. If they don’t move you closer to the top of the mountain, then toss them out.

Focus Your Time on the Highest Priorities

Spend you time on the highest priorities. It’s easy to get side tracked on the side issues that clutter our lives and take up the bulk of our time. Invest your time on the priorities that give you the highest return and move you closer to the top of your mountain.


If you are fortunate to reach the top of your mountain, then what do you do? Find another mountain to climb. Redefine your vision and start all over again.

Combine these steps with a strong foundation of solid product, competitive and customer knowledge and you’ll have a license to sell. Indeed, you’ll find the customers will want to buy from you.

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